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LCD TVs Buying Guide

LCD TVs don't have a "tube" like traditional televisions, so they are ultra thin and light. You can even hang cheap LCD TVs on your wall like a painting, although it’s possibly best to let a professional do it for you. Along with Plasma screens, LCD HDTVs have become hugely successful, and are set to take over from traditional CRT TVs as the most popular kind of worldwide television by 2009. But what makes LCD TVs so special?

How does an LCD TV work?

LCD stands for Liquid Crystal Display. LCD Televisions use the same technology found in everything from digital clocks, to computer monitors. A network of hundreds of thousands of tiny LCD pixels sits behind the TV screen. Behind these pixels is a fluorescent white backlight. When the light hits the pixels, an electric current determines how much light is fed into one of three chambers; namely red, blue and green. The amount determines what colour appears on the screen, and the millions of tiny light variations make up the image that you see on your HD ready LCD TVs.

What are the benefits of an LCD TV?

Crisp and clear: The screens on LCD HDTVs have more pixels per square inch than a CRT TV, meaning you get a sharper image (it's worth remembering that, like all TVs, there are LCD screens that have better clarity than others, such as high quality widescreen LCD TVs).
Less reflection, less glare: Because of the backlight, LCD TVs won't flare up when the sun hits them, and they don't flicker, making them easier on the eye.
Wide viewing angle: Though not quite as versatile as a plasma screen, because an LCD TV is flat you can watch it from a wide angle in the room.
Save space, look sharp: Cheap LCD TVs are so compact that a 15" flat panel LCD screen gives you the same amount of viewable screen as a traditional 17" CRT display.
It looks good, even when it's off: This might not be your first concern, but LCD televisions are sleek and slim, easily mounted on a wall or fitted snugly against the side of your living room.
Films as they were meant to be seen: LCD screens often come with a widescreen aspect ratio. Put simply, this means that you can watch movies and DVDs the way they were intended; not "boxed" in to fit a CRT screen.
No "Image Burn": Although this is becoming less of an issue with plasma screens, many TVs still run the risk of suffering "image burn"; namely when an image paused on the screen for a long time leaves a trace. LCD TVs do not have this problem
No scan lines: Look closely at a traditional CRT screen and you can see thin lines. Plasma and widescreen LCD TVs do not have these.
Lower emissions and better power conservation: LCD TVs are more economical to run than both plasma and CRT TVs. They can even help you save on your electricity bills, consuming about 60% less power than traditional televisions.

What to look for when buying an LCD TV

Is the tuner included?
Many cheap LCD TVs come with the tuner built in, but it is worth checking to see if you need to buy a separate TV tuner. Most of the LCD TVs on come with tuners already installed.

Does it have Freeview?
Some LCD televisions come with Freeview already installed. This is the free digital TV service that gives you access to dozens of extra TV and radio channels, from BBC3 to Film4.

What is the brightness and contrast?
LCD HDTVs vary in their brightness and contrast, and therefore picture quality. The contrast ratio is a measurement between the lightest and darkest pixels; you should try and aim for a minimum of 400:1. Brightness is a measurement of the intensity of light. It's measured in cd/m2, and the higher the number of these, the better the quality of picture.

How about the viewing angle?
Some widescreen LCD TVs have better viewing angles than others. Try to find a television with a 150-degree horizontal angle or better.

What kind of connection ports does it have?
You will need at least one SCART socket, as well as s-video and component inputs. Some screens come with USB hubs, allowing you to connect peripherals such as digital cameras or computer connections for your PC.

HDMI Connection
High Definition Multimedia Interface (HDMI) is a high quality single cable connection for enhancing video and audio data. HDMI is ideal for use with HD ready LCD TVs. A HDMI DVD Player would also enhance picture and sound quality from a standard DVD to near HD quality when used with HD ready LCD TVs.
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0121 327 3273
Our personal shoppers will be happy to use their vast knowledge and experience to provide you with advice on buying the best television for your exact needs and budget. Additionally, if you would like any more information about the cheap TV deals we offer, including our impressive smart HD TV deals, please don't hesitate to get in contact with our friendly team today.

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There are 3 easy ways to buy:

Home delivery:

- We have now started delivering right to your door! Alternatively you can collect free of charge from one of our 7 branches (see steps below)

- Not all items are available for home delivery, however, for example plasma televisions due to weight restrictions and clearance items. Items available for home delivery will have the 'delivery available' icon visible on the specific product page just above the price.

- You can pay in full online and follow the steps on the website, charges will be added to your order when 'standard delivery' option is selected.

- Alternatively, you can pay in full over the phone via our sales team available on 0121 327 3273.

- Delivery can take a minimum of 2 working days, depending on stock availability.

Please note: We can only deliver to the card billing address for security reasons. If delivery address and card address do not match we may ask to see ID to confirm your identity and/or address. This can be done by via email.

Pay online and collect:

- Click on "Buy Now" which will take you to the shopping basket. Follow the details online.

- You will be asked to select 1 of the 6 Cheap LED TVs depots from where you would like to collect your TV (see the 'Store Locator' on the bottom right corner of the website for more details on the 6 Cheap LCD TV locations).

- Follow the step by step payment pages to complete your order.

- We will transfer your TV free of charge to your chosen Cheap LCD TV depot and will telephone you to arrange a mutually convenient time for you to collect your purchase. You should take the card you paid with, and proof of name and address details with you when you go to collect (driving license/house bill/bank statement). The TV will be demonstrated to you and then it is yours to take away!

Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection.


Pay a deposit over the phone and remaining balance on collection:

- Ring our dedicated sales team on 0121 327 3273 (During office hours Monday-Saturday 9am-5.30pm) to pay a £50 deposit by credit/debit card over the phone. This will reserve the TV for you.

- We will transfer the TV free of charge to your choice of Cheap LCD TV depot and will telephone you to arrange a mutually convenient time for you to collect your purchase.

- You can pay the balance on collection by cash or credit/debit card. You should take the card you paid with and proof of name and address details with you when you go to collect (driving license/house bill/bank statement). The TV will be demonstrated to you and then it is yours to take away! Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection

Please note your credit/debit card WILL NOT BE CHARGED until we have arranged the transfer of the TV to your chosen Cheap LCD TV branch. We DO NOT charge for items that are out of stock until the item is in stock and arrangements for collection have been made.

There is free parking outside each Cheap LCD TV depot

Please see the FAQ page for more information on buying from us